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Troy-Bilt's Low, Slow & Mow Microsite
I designed a microsite inspired by a cooking blog, tying into TroyBilt's larger Low, Slow & Mow campaign. The site showcases recipes from popular influencers that can roast, simmer, or cook while using Troy-Bilt equipment to do yard work.
Responsibilities:
Concepting
Wireframing
Visual Design
Web Design
Platforms:
TV
Social
Web Desktop
Mobile
The Challenge
How can TroyBilt reach a wider audience with their advertising and media presence, and provide value to their existing customers?
The Solution
Low, Slow & Mow.
We partnered with popular DIY and home influencers to share time-saving recipes that could be cooked while using TroyBilt equipment for yard work. The recipes were designed to roast, simmer, or cook while tending to the yard, making it easier for homeowners to focus on their lawn care without sacrificing the enjoyment of cooking.
My Role
I was responsible for designing the microsite to house the influencer recipes and align with the TroyBilt brand. I worked with team members to concept a seamless user flow, from out of home to online.
After solidifying a direction, I wireframed and then designed the microsite in a way that made it easy for users to browse the recipes, get inspired, and feel like they could effortlessly juggle their lawn care and meal prep.
The Results
The microsite and overall campaign was a success, the influencer videos garnering 1.8 million plays across social platforms, significantly amplifying the campaign's reach and engagement. The campaign additionally won a Bronze Anvil at the Anvil Awards and a Silver Addy at the AAF Addy Awards. These highlight the creative approach and impact of the campaign, recognizing it as an innovative and effective resource for TroyBilt's audience.
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